Logo Modernism. Jens Muller
Logo-Modernism.pdf
ISBN: 9783836545303 | 432 pages | 11 Mb
- Logo Modernism
- Jens Muller
- Page: 432
- Format: pdf, ePub, fb2, mobi
- ISBN: 9783836545303
- Publisher: Taschen America, LLC
Free mobi download ebooks Logo Modernism 9783836545303 (English Edition) by Jens Muller PDF
Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German
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Logo Modernism | Logo Design Love. Authored by Jens Müller, this TASCHEN publication brings together approximately 6,000 trademarks, focused on the
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Jens Müller is something of a logo detective. The Düsseldorf, Germany-based designer finds logomarks—in old magazines, books on design,
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Logo Modernism - This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6000 trademarks, focused on the period
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Logo Modernism from Taschen. phpThumb_generated_thumbnailpng Over the last seven years, Jens Müller has been collecting and
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Get your wallets ready: Logo Modernism from Taschen will bring together approximately 6,000 trademarks, focused on the period from 1940 to
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Logo design is without a doubt the most difficult branch of graphic design, whereby the entire identity and value structure of a company must be
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Cover image for Logo Modernism · More Info · Logo Modernism | Hardcover Jens Muller | R Design / Graphic Arts - Branding & LOGO Design Release date
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Logo modernism: Josh Fehnert investigates the modernist roots of the corporate logo by speaking to the editor of a vast new compendium on the subject.
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One of the few publishers that's still developing new titles devoted to logos is art book publisher TASCHEN. It has just released Logo Modernism, examples of
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Logo Modernism Is a Brilliant Catalog of What Good - Reddit
Logo Modernism Is a Brilliant Catalog of What Good Corporate Logo Design Looks Like (slate.com). submitted 3 days ago by skumfrog.
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